The Meaning in AdSense Part 1

1.Publisher
Publisher is a person, or site owners who have joined and put AdSense ads on their sites.
2. Ads Unit
The definition of AdSense Ad Units is advertising itself. Ad Units consist of multiple types and sizes. The most common type of text ads. At the time the visitor clicks an ad unit, then (if valid) the advertiser will get the income in accordance with the CPC values its.
3. Link Unit
Link Units similar to the Ad Units, except that the format is similar to the usual format of the menu we find in these websites. What distinguishes Link Ad Units by Units is at the user clicks on these ads, so it will be directed on search results pages in Google's search engine. New publisher will earn when visitors click on one ad unit on the page. In practice, the link proved Units grossed Ad Units greater than usual.
3. Adsense for Content
AdSense for Content is installed on the AdSense ads within a page. The ads that appear are the ads that are related to the contents page. Or phrase using contextual concept. Ad Units and Link Units are included this in the AdSense for Content.
4. Alternate Adsense
In the AdSense for Content, advertising does not always appear. Why, among others, could be because it's advertising inventory relating to the contents of the site is up or Google can not predict what the actual site. If this happens, by default, which is displayed is the public service ads or commonly known as PSA (Public Service Ads). Because type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google allows us to install the Alternate Ads or alternative advertising. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, which appears is the alternative ads that have been arranged earlier.
5. Channels
Channels is a sort of label that can be given on Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and vice versa, one label can be used for more than one ad unit. In Google AdSense reports page, the report will be grouped based on Channels, which will greatly facilitate the use of Channels publishers to analyze their AdSense performance. Generally, publishers will give the same name of Channels on the ad units on one site. If you want more details, okay to give a different Channels in each ad unit at each site. Remember, the maximum number of Channels allowed currently are 200 channels.
6. Page Impressions
Page Impressions is the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity Ad Units that is in the relevant pages.
7. Clicks
Page Impressions is the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity Ad Units that is in the relevant pages.
8. CTR (Clickthrough Rate)
In percent CTR is the ratio between the number of clicks received by an Ad Units by Units is the number of display ad. For example, an Ad Units are displayed 40 times and clicked 10 times has a CTR of 25% (10:40).
9. CPC (Cost Per Click)
The CPC is the amount of money to be earned by the publisher when a particular Ad Units clicked. The CPC value of each Ad Units vary and are determined by many factors, including performance and quality of the site's publisher. But in general, the maximum value possible is 20% of the value of dynamic bids offered by advertisers.
10. eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the total revenue pages publisher with a number of impressions (per 1000) which he got from advertisements. For example, publishers who produce 50 000 to USD 200 from impressi will have the CPM value of USD 4 (USD 200 divided by 50).